Probable Niche

We've identified the niche as mortgage rates.

mortgage rates

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as mortgage rates.

rates, mortgage, mortgages, loans, home, real estate, homes, refinance, news, home loans, mortgage loans, real, credit, mortgage brokers, lenders, home mortgage, year fixed, loan, best mortgage, best's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 22:59 UTC on January 25, 2011. The source was comprised of 13034 characters, of which 10071 are code, leaving an organic character count of 2963. The total word count on the home page is 511. We filtered out 30 numbers, 175 common words, and 11 words shorter than three characters in length, leaving an impact word count of 252. The size of the lexicon (number of unique words) is only 162. We extracted fifteen top keywords, leaving 9.25% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
mortgage rates66.89%
rate predictions33.44%
home sales22.29%
global financial22.29%
financial crisis22.29%
closing costs22.29%
chris richter 22.29%
worse mortgage 11.14%
weekly mortgage11.14%
time lows11.14%
stocks gain11.14%
southwest michigan11.14%
somewhat global 11.14%
slight drop11.14%
shiller markets 11.14%
saw stocks 11.14%
saw lower 11.14%
sales report11.14%
report shows11.14%
report crushes 11.14%
remain unchanged11.14%
refinancing activity 11.14%
rates rose11.14%
rates dropped11.14%
rates causing 11.14%
rate tomorrow 11.14%
rate averages11.14%
prior month11.14%
prices reached 11.14%
predictionsmonday opened 11.14%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. richter
  2. chris
  3. chris richter


Source Character Count 13034
Code Character Count 10071
Organic Character Count 2963
Filtered Numbers 30
Filtered Words (Common) 175
Filtered Words (Short) 11
Total Word Count 511
Impact Paragraph Count 238
Impact Word Count 252
Impact Lexicon Size 162


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